Brilliant example of a #nudge !
Psychology World originally shared this post:
Passengers litter less on carriages that smell of cleaning product
By , BPS Research Digest
A team of Dutch social psychologists has proposed a simple solution to the litter problem on trains – infuse carriages with the citrus scent of cleaning product. Martinijn de Lange and his colleagues made their recommendation after conducting a field experiment in which they concealed seven small containers of cleaning product (spiced up with a little Capitaine perfume oil) in the luggage racks of two carriages on a train travelling between Amersfoort-Schothorst and Enkhuizen, a journey of one hour and forty-four minutes.
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